Tumi, maker of high-end travel and lifestyle products, wanted to make its customer service experience even more special through enriched visuals for online shoppers.
New products were sitting in warehouses, waiting to be photographed, resized and added to Tumi’s websites. Tummy wanted this to happen faster, so it decided to use Adobe’s Marketing Cloud for dynamic media asset management, delivering automatically resized images and video to any device type or screen.
Among other features, Tumi’s in-house e-commerce team also added the ability for customers to place a three-letter monogram onto a picture of a bag or luggage tag and manipulate the font and color until they came up with a desired look.
With the use of Adobe Marketing Cloud, Tumi was able to launch new products up to four weeks earlier, producing the necessary images and videos 30 to 40 percent faster. It also increased vistors’ time on its sites by up to 40 percent.
It used Adobe Experience Manager for building websites and mobile apps; Adobe analytics for audience segmentation and other purposes; and Adobe Social to tie business data to customer sentiments.
Disruptive Factor: The online shopping experience is crucial to e-commerce companies like Tumi, since unlike brick-and-mortar stores, customers can’t hold products in their hands. Its work with Adobe Marketing Cloud achieved key goals: Rich imagery and videos, a more efficient delivery model and faster time to market for new products.
Interested in learning more? Read the full case study at this link.
