At Premier Ophthalmic, my leadership in operations and strategic vision has forged a path for us to be acquired by EssilorLuxottica and become one of the largest U.S. distributors in the ophthalmic sector.

My focus has been on implementing innovative sales and marketing strategies, enhancing brand presence, and driving national sales growth. Our team's commitment has resulted in the successful management and expansion of a complex service division, underpinned by custom software solutions that I've played a pivotal role in developing which has positioned us as best in class throughout the industry.

Previous to my role at Premier Ophthalmic, I helmed iCreative for over a decade, specializing in web development that empowers small to medium-sized businesses. The skills honed there in SEO, online marketing, and email campaigns complement my expertise in creating robust online sales channels and delivering impactful web design and development.

With a certified proficiency in Zoho development and membership on the Zoho Customer Advisory Board, I leverage technology to enhance business operations and customer satisfaction.