Amazon Q Developer has had a straightforward story in that it makes software development easier, generates code and now is aimed at legacy infrastructure--.NET migrations, VMware workloads and mainframe transformations. In comparison, Amazon Q Business typically generated blank stares. At AWS re:Invent 2024, that reality may be changing a bit.

Here's how AWS filled out the Amazon Q Business narrative at re:Invent.

  • Amazon Q Business can be directly embedded into applications. Customers can also create a cross-application index that can enhance experiences across applications. Users can use Q embedded to take actions across multiple applications.
  • Q Business can create complex automation workflows from natural language, and operating procedure documents and videos.
  • Amazon Q Business is being combined with QuickSight in a move that'll provide step-by-step instructions to drive decision-making.

AWS CEO Matt Garman said:

"What Q Business does is it connects all your different business systems, your sources of enterprise data, whether those come from AWS, third party apps, and internal sources."

What Q Business really becomes is an index that can serve as an automation base. "The power of Q business is that it creates this index of all of your enterprise data. It indexes data from Adobe, from Atlassian, from Microsoft Office, from SharePoint, from Gmail, from Salesforce, from ServiceNow and more," said Garman.

And by combining Q Business with QuickSight, AWS provided a solid analytics hook for enterprises and a customer base. Garman said:

"We're bringing together QuickSight Q and the Q Business data together. We'll use all of that data to show you one view inside of QuickSight making it much more powerful as a BI tool."

Should AWS' Q Business plan work out, the service will be a horizontal enabler of AI agents and workflow automation. Simply put, Q Business has a cleaner story today as an enterprise data index, analytics enabler and automation engine.

Constellation Research analyst Holger Mueller said:

"Amazon's outsized ambition for Q got a little more tangible today, with Amazon explaining how data layers and integration will work for third party applications. AWS has already shown it can capture the data foundation for all data of an enterprise, now it will have to show the merits that Q can unleash with GenAI."

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