Amazon Web Services launched a services unit to help customers adopt quantum computing. Combined with Amazon Braket, AWS is positioning itself to be a trusted neutral party in quantum computing much as it has done with generative AI.

The cloud giant launched Quantum Embark, an advisory program for customers to get ready for quantum computing. AWS also has Braket, a marketplace of quantum computing services.

AWS' announcement, which was outlined last week ahead of re:Invent, comes as hyperscalers are starting to talk up quantum computing more. In addition, quantum computing players are looking at hybrid applications with supercomputers. The quantum industry has pivoted to current use cases that can deliver value to enterprises. Quantum computing all in on hybrid HPC with classical computing

Quantum Embark includes advisory services that revolve around use case discovery, technical enablement and deep dives for target applications.

AWS cited early customers such as Westpac and Vanguard. Quantum Embark is available within the Amazon Braket console. The AWS spurred a surge in publicly traded quantum computing companies included on the Constellation Research Shortlists for quantum computing.

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Constellation Research analyst Holger Mueller said:

"In another sign of quick maturation of quantum computing, AWS launched its quantum evaluation / onboarding program. Cloud infrastructure vendors like AWS have a lot of interest in quantum, as it will be the first computing platform being almost exclusively accessed in the cloud for enterprises. There is a lot of cloud spend around quantum, from data, networking, data prep and error correction to just name a few. With the announcement AWS is positioning itself even more as a Switzerland that allows access to multiple quantum platforms through its Bracket program and easier onboarding and evaluation through Embark."

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