Rebecca Plasencia is a marketing expert specializing in data and analytics, emerging trends, and brand strategy. Currently, Rebecca works in Analyst Relations at Cognizant, where she leverages her extensive background to foster strong relationships and provide valuable insights. Rebecca's expertise in data-driven marketing strategies, experiential marketing and digital storytelling has been instrumental in driving successful campaigns, enhancing customer engagement, and expanding brand reach and recognition. Additionally, Rebecca's work in managing strategic partnerships has helped ensure mutually beneficial collaborations that drive growth and innovation.