Joanna Popper is a Media and Technology Executive and Executive Producer with a track record of leading innovation across emerging technologies. Most recently, she served as Chief Metaverse Officer at Creative Artists Agency (CAA), driving metaverse, AI, and web3 initiatives for top-tier clients. Prior to CAA, she spearheaded XR Go-To-Market initiatives at HP, where she launched award-winning VR technologies and grew the business 10x. She has held executive roles at Singularity University and NBCUniversal and produced award-winning immersive content. Popper is also an active board member, advisor, and investor, with degrees from Northwestern University and Wharton. She was a "Business Transformation 150" recipient in 2023.