How Seattle Seahawks are approaching genAI, model choices with AWS | Constellation Insights Interview

The Seattle Seahawks are revolutionizing their video content distribution with the help of #AWS and #generativeAI. In a recent interview, Kenton Olson, VP of Digital and Emerging Media for the Seahawks, shared insights into their innovative project with Larry Dignan, Editor in Chief of Constellation Insights

A few highlights include...

📌 The team produces over 1,000 videos per year, creating a time-consuming distribution challenge. By integrating AWS services like Media Convert, Transcribe, and Bedrock, they've reduced publishing time from 30-45 minutes to just 10 minutes.
📌 Generative AI allows the Seahawks to automatically generate video summaries, translations, and metadata - saving their content team valuable time to focus on creating new, engaging content.
📌 The AI-powered system has improved the searchability and fan discoverability of Seahawks videos by providing richer metadata. This enhances the team's ability to reach and connect with their passionate fanbase.
📌 The flexibility of AWS Bedrock enables the Seahawks to easily test and swap AI models, ensuring they can adapt to the latest advancements in generative AI technology.

This example showcases how sports organizations can leverage the power of #cloud and #AI to streamline operations, enhance fan engagement, and unlock new content opportunities. The Seahawks are leading the way in transforming the digital fan experience. #AWS #AI #SportsTech #SeattleSeahawks #DigitalTransformation