Senior strategic growth executive in the fast-evolving intersection of immersive tech, gaming, lifestyle and entertainment - building the future of social entertainment through culturally groundbreaking partnerships, IP development, in-game branded experiences and new creator & monetization models in game-based platforms like Roblox and Fortnite, and on branded-owned proprieties.
Currently advising Super League’s strategic growth in gaming platforms. Former Head of Brands at Epic Games’ Unreal Engine, spearheading the growth of the Epic ecosystem – from tools to Fortnite – for the Lifestyle vertical, closing industry-defining strategic partnerships with WPP and LVMH. Previously Global Head of Innovation & Strategy at Accenture XR.