Chris Claridge has an extensive business and academic background and is passionate about how the primary sector can embrace the digital world. Chris is the Chair of the Trust Alliance New Zealand Inc (TANZ) non-profit industry agricultural consortium. TANZ is an advocate and enabler for decentralised data management aiming to create a future where farmers are in control of their own data through decentralised digital identities, verifiable credentials, and digital wallets.

Chris has a background in primary sector production, marketing and export. He was the Chief Executive of Potatoes New Zealand Inc representing growers, processors and exporters for seven years. He also founded Carrickmore, a dairy export company specialising in marketing infant formula.  Chris has the academic background to supplement his practical experience having graduated with a Masters in Biotechnology he became a Dean of Business Studies and a Senior Lecturer in Management.