HubSpot launched Breeze, the company's AI that features copilots and agents, and Breeze Intelligence, which enriches data and identifies the best prospects.
The tandem of Breeze and Breeze Intelligence, outlined in HubSpot's Fall 2024 Spotlight, are designed to aid marketing, sales and service teams drive revenue.
Breeze includes Copilot, an AI work companion, four Breeze Agents focused on content, social media, prospecting and customer interactions, and more than 80 additional features. HubSpot also announced agent.ai, a marketplace for agents that has Agent Builder. HubSpot said agent.ai has more than 47,000 users and more than 1,700 builders.
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With Breeze Intelligence, HubSpot is looking to solve multiple pain points. Breeze Intelligence includes data enrichment via more than 200 million buyers and company profiles and contacts in HubSpot Smart CRM. Buyer intent is designed to find the best prospects and form shortening tools to increase conversion by adding information Breeze Intelligence already knows.
"Our customers acquired a bunch of point solutions, and they are struggling to integrate all of those data points into actionable insights and to control the cost, and they're looking for much better ways to be able to get all of that information into a single platform," said HubSpot CEO Yamini Rangan on the company's second quarter earnings call.
HubSpot also updated Marketing Hub and Content Hub with Content Remix for video, tools like Lead Scoring and Google Enhanced Conversions and tools to measure impact with Marketing Analytics Suite.
