Carissa is a results-oriented global digital leader with proven success in developing consumer-facing technology products and programs that increase conversion rates, purchase frequency, average order value, and decrease costs to drive overall ROI. Honored as one of Chain Store Age’s Top Ten Women in Tech and winner of the Marketers That Matter Award, she specializes in QSR, CPG, consumer retail, and pure-play e-commerce verticals. Her expertise includes transforming traditional brands to digital leaders, running high-performing websites, building CRM and loyalty programs, and innovation by bringing disruptive, new technologies to market for brands.

Carissa has a reputation for being a problem solver who is analytical, results-oriented and an execution specialist. She’s passionate about performance marketing and all things that increase conversion rates.