Most recently, Joanna Popper was the Chief Metaverse Officer at Creative Artists Agency (CAA). Popper led emerging technology and metaverse initiatives for the agency and its clients with heavy focus on AI, spatial computing, and web3. Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market. While leading HP’s VR go-to-market, the business grew 10x to a multi-million dollar business. Previously, she was Executive Vice President of Media & Marketing at Singularity University and Vice President of Marketing at NBCUniversal.
 
She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK, the award-winning immersive content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW. She was selected as “Women of the Future,” “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.”
 
She has sat on numerous Boards and advisory roles including: Metaphysic AI Board of Directors Observer, Academy of Television Arts and Sciences Emerging Media Executive Committee, the Coalition for the Women in XR Fund, Unity Charitable Fund Advisory Board, Vidcon Industry Advisory Board, AIXR Steering Committee, and CES Consumer Technology Association AR/VR Working Committee. She is currently advising and consulting to a number of Media and Technology companies, a VC Scout, and angel investor.