Informatica plans to acquire Privitar to add data privacy and remediation controls to its Intelligent Data Management Cloud (IDMC) platform.
The UK-based Privitar builds software that manages data access across enterprises while adding collaborative workflows and access controls by role. IDC estimates that the data access management market will reach $952 million by 2027 with a compound annual growth rate of 7%. Data access management is likely to become an important topic as enterprises look to keep corporate information private while training foundational models for generative AI use cases.
Informatica said:
"Privitar will apply access management to classified data. If a corporate policy is to classify generative AI created data then of course we can apply policies for access. While that is a use case, the capability is designed for much broader use than that. Note that our generative AI capabilities are built on our metadata platform. Therefore, our LLM models that access our metadata are designed to aggregate and look for patterns, train models, etc. The more interesting opportunity is having generative AI automatically apply policies (based on regulatory, corporate, or business level needs) to data to simplify the governance of data access and privacy."
Terms of the acquisition were not disclosed.
Informatica has been building out its IDMC platform with generative AI capabilities. Informatica's CLAIRE AI processes more than 54 trillion monthly transactions for customers.
According to Informatica, the Privitar acquisition will speed up its roadmap and cloud data access management capabilities. Privatar provides a data security platform that goes beyond data access policies of traditional data stores. Informatica said Privatar will add the following to IDMC:
- The ability to provide data anonymization and privacy enforcement tools at scale.
- Democratization of trusted data across all business users.
- Self-service access to data.
- Integration of data governance and access controls with Informatica Catalog, Governance and MDM.
- Data access management policies for CLAIRE-generated classification and discovery.
- Policy-compliant tools for customer, employee and master data.
- Consistent enforcement policies across data producers and consumers.
Informatica said the addition of Privitar will enhance existing data access controls and meet customer demand for new use cases for protected data classes. Privitar customers include ABN AMRO, NHS, HSBC and Accor among others.
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Privitar, which offers a policy-compliant data exchange, also streamlines workflows for data owners, data guardians and integration tasks.
Informatica added that the Privitar purchase is expected to close in the third quarter.
