From unpredictable crop yields to the rising costs of raw materials, climate change has disrupted supply chains, leading to product shortages and quality issues. As the largest pasta producer in the world, with 300+ different food products made in 28 factories and distributed across 100+ countries, the need to adopt a more sustainable and resilient supply chain strategy was critical to mitigate these risks and protect our operating margins. However, our legacy on-premises data warehouse was ill-equipped to scale their operations effectively, creating silos that impacted our ability to navigate a growing list of external threats to our operations.

Historically, Barilla has been more of a people-driven company which served us well, but as our distribution expanded to support the growing demand for products worldwide, it became clear we needed to modernize our data to allow analytics at scale. With over 1TB of data (e.g., manufacturing logs, sensor data, ESG reports, logistics, inventory, financial metrics, marketing media spend) ingested daily, discovery of the right data for proper decision-making was compromised. Additionally, Barilla’s large footprint in Europe required processing sensitive consumer data for GDPR compliance. It was critical to have a solid data governance plan in place to ensure data quality and accuracy of insights for reporting.