Wednesday, October 27, 2021 - 8:35am - 9:05am
Since the moment the first human-invented the wheel, we have been on the hunt to do more with less effort. This has accelerated in recent years with a ruthless focus on creating frictionless experiences. But have we gone too far?
Indeed, not all friction is created equal.
In the quest to reduce bad friction, have we neutered all the good friction? Good friction is essential to induce the much-needed happy chemicals like Adrenaline, Dopamine, Oxytocin, Serotonin, and Endorphins (A DOSE). Good friction that leads to creating Exclusivity, Meaning, Belonging, Rapport, Assurance, Competence, and Engagement (EMBRACE).
