Changing the operating culture in a large organization is always a daunting task. Changing the operating culture and overhauling the technology infrastructure at the same time while helping the company achieve aggressive growth targets is extraordinarily difficult. Yet, that is precisely what Airtel has accomplished. The business impact of Airtel’s Digital Intelligence project is impressive. Airtel has grown to become the third largest provider of mobile services globally. Customer satisfaction is at an all-time high, thanks in part to the predictive technology that enables Airtel to anticipate opportunities to assist customers during a purchase, and resolve issues as they occur. For instance, Airtel can often resolve a customer’s complaint before it has been reported. Additionally, Airtel’s project has resulted in a robust and extensible architecture that yields extraordinary flexibility. A growing consumer base, thriving enterprise customers, real-time service performance, a network that is always available, and a global position as one of the top three telecoms in the world – all at greatly reduced hardware costs. These are impressive results for Airtel’s Digital Intelligence project.