Wednesday, October 28, 2020 - 3:40pm - 3:55pm
Marketing has always been called an "art" form. It was typically never meant as a compliment. The idea that marketing relies on colors and brushstrokes to paint a picture of products is an assumption that is long dead for marketing leaders now more focused on driving revenue, reputation and relationships. Today, the "art" of marketing is about painting that regal portrait of the customer, leveraging the data, analytics, advanced digital tools and dynamic business strategies. Come meet the growth drivers in this rapid fire discussion around the real art behind the growth driving machine now known as Marketing.
