"Marketing is the first line of customer engagement." What does that even mean? Join us to find out.
It's no secret that the proliferation of digital consumer and enterprise technology is driving dramatic disruption of traditional business models. Roles are changing, responsibilities are changing, and expectations are changing. Position yourself and your organization to take advantage of these technology-driven paradigm shifts.
Join R "Ray" Wang, Paul Greenberg, Natalie Petouhoff and Peter Kim for a discussion about how new technologies disrupt traditional marketing and customer experience models. They will reflect on their takeaways from this year's Adobe Summit, discussing how developments at the Summit demonstrate a general paradigm shift in marketing and customer experience, and how that shift will affect customers, partners, and marketers in general. The session closes with actionable advice for marketers and customer officers.
You will learn:
- How digital disruption is impacting customer experience and marketing
- How revelations at Adobe Summit 2014 impact customer experience, digital marketing, and matrix commerce
- Insights from 1:1's and conversations at Adobe Summit
- Advice on how to kick start your organization's digital transformation
Who should attend:
- CMOs, marketing officers
- Social media professionals
- Customer experience professionals
Speakers
| R "Ray" Wang | CEO, Constellation Research, Inc. |  |
| Peter Kim | Chief Strategy Officer, Constellation Research, Inc. |  |
| Natalie Petouhoff | Vice President and Principal Analyst, Constellation Research, Inc. |  |
| Paul Greenberg | President, The 56 Group |  |
