Martin (Marty) Buchheim is the Director of the Data Science & Analytics Lab (DSAL) at American Family Insurance. DSAL, which has teams in both Madison, WI and Chicago, is an advanced analytics and technologies team. It is charged with melding new and existing sources of data with machine learning and other advanced analytical and computational capabilities to discover new, fundamental relationships or insights and further, to leverage these new insights to drive innovation, and value, at American Family. Along the way Marty also hopes they will prove that insurance isn’t boring.

Marty has an M.S. and PhD in Photogrammetric Engineering and Remote Sensing from the University of Wisconsin-Madison, an MBA in Strategy and Finance from the University of Chicago, and a BA in Biology from Wartburg College. He previously worked in the strategy consulting practice of IBM’s Global Business Services unit, and as a global research and analytics manager for global consumer products manufacturer Mars, Inc.