Here is a four minute video with my thoughts on the Salesforce Dreamforce Day 1 keynote, which focused on Salesforce as a platform for applications, how customers can leverage this to improve their businesses and the opportunity available for applications developers and ISVs.

Some highlights:
- Two million applications have been installed from the AppExchange
- Salesforce (and their partner ecosystems) next stage of growth will come from vertical focus solutions such as healthcare, finance and manufacturing.
- The introduction of the new Salesforce1 platform, which Salesforce hopes will be the backbone for the next generation of applications in the "Internet of Things" era.

Business Research Themes

New C-Suite, Future of Work, Matrix Commerce, Next-Generation Customer Experience, Tech Optimization

Roles

Chief Customer Officer, Chief Executive Officer, Chief People Officer, Chief Information Officer, Chief Marketing Officer

Tags

salesforce, crm, hcm