15 page report snapshot of "Scaling Up with Marketing Automation Software" by Gavin Heaton. 

In this snapshot:

  • Table of Contents
  • Moving Marketing Beyond the Industrial Age
  • "Campaign to Lead" Remains a Linear Process
  • Today's Marketers Demand a Next Generation of Marketing Automation Software
  • Transformation of the Buyer's Journey Makes the Marketing Funnel Obsolete
  • The 5 D's of Customer Engagement Reflect New Realities
  • The Next-Generation MAS Landscape Hints at New Winners and Losers 
  • More...