Katrina Conn leads Teradata’s Customer Experience and Data Science practices.  She champions the use advanced analytics, AI, and digital strategies, that empower brands to drive innovations that connect global audiences to personal experiences that scale for growth.  Katrina has a distinguished track record of helping companies drive top-line results, grow market share, and increase brand equity, by guiding business leaders in modernizing their digital and analytically led transformation, moving from reactive and predictive analytics, to prescriptive engagement that meet the changing demands of the customer.   Prior to joining Teradata, Katrina has held several leadership roles as SVP of Strategic Services, VP of Marketing Services, and Principal Consultant at IngnitionOne, Oracle, and several other data and marketing technology providers.  Recognized and requested as a thought leader in digital transformation, marketing and CX, Katrina has presented at conferences, worldwide, including Forrester, Dreamforce, Gartner, and others.