Shrijeet joined the Aditya Birla Group, a fortune 500 league $46 Billion Conglomerate, in May 2018 and oversees multiple Innovation areas of Data & Analytics, Consumer-centric Innovations, Innovation fund ecosystems, Brand Development, Sustainability and IT for the Group. His team also works closely with the Leadership team on the latest Consumer, Technology trends and the resultant new Business opportunities for the Group.

His forte is in bringing consumer & customer at the heart of most discussions and building ecosystem solutions to solve those. This, combined with his passion for driving businesses sustainably through collaborative research & modern technology has helped create many out-ofbox innovations across categories and services. During his 34-year global career spanning more than three decades across businesses, functions (P&L, Marketing, Supply chain, Venture) and across geographies ( Asia Pacific, Africa & Middle East), he has helped transform many brands and businesses. He works with leading global Universities such as MIT, Wharton , TiE and advises many State and national Governments on creating sustainable Innovation ecosystems.

He has managed 3 M&A’s successfully and also mentors many start-up’s contributing to their exponential growth. At BCCL, he was instrumental in the $5 Billion AUM journey of Brand Capital and he currently manages the Innovation Fund mandate at ABG . He is passionate about Education, teaches across universities and has also launched a world class university, Bennett University with 4000 plus kids now.

He holds a Graduate degree in Economics from Hindu College, and Post-graduate in Management from IIM Ahmedabad and Wharton. He has played an active role in key industry associations such as WBCSD, Bombay Chambers, FICCI, CII and ASCI.