Pam Smith specializes in creating and capturing differentiated positioning and narratives for enterprise technology companies to drive successful IPOs and exits. As a strategic marketing and communications leader with large company to startup experience, she has successfully contributed to company success with innovative marketing strategies and programs. Pam Smith leads corporate and strategic marketing initiatives for Intapp and led the messaging for their recent IPO. Previously, she authored the connected planning category and led the business messaging for Anaplan's successful IPO. She created the initial marketing plan for Looker, which was acquired by Google for $2.7 billion. She started her career as a partner at Regis McKenna and has served as a consultant for global industry leaders including Cisco, Xerox, IBM, and a wide variety of successful early-stage technology companies. Smith currently serves on the advisory board of several early-stage technology companies. She earned her bachelor’s degree from Harvard University, and an MBA from the Harvard Business School.
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