As a seasoned global marketing executive, Michael has been the strategist and architect of global experiential engagements across multiple industries for many of the world’s leading brands.  He is recognized as an industry leader in creating data-informed, results-driven experiential marketing portfolios.  His broad experience ranges from large-scale global public events to overseeing some of the technology sectors largest customer events such as SAPPHIRE NOW.  He has been the internal leader of Global Events teams for corporations such as SAP, Sage and currently Fiserv, where in addition to global events, he also oversees enterprise sponsorships including Fiserv’s naming rights agreement with the NBA’s Milwaukee Bucks and Fiserv.Forum in Milwaukee.