Tuesday, February 27, 2024 - 3:30pm - 4:00pm
Immersion is the next experience. Customers don’t want to just experience…they want to feel the experience…be part of the action and reaction. New technologies, more inclusive devices and AI generated worlds used to feel out of reach or only for a select few, but increasingly, audiences are being invited into the core of experiences, immersed into new interactions every day. And this immersion isn’t just about entertainment or big flashy consumer events…field service agents are immersed into digital twins and AR worlds where they can examine the smallest bolt in a massive wind turbine in the middle of Africa…without leaving Chicago.
