Vijay Kesavan, IS Director, Diageo

SuperNova Award Category

CoIT & The New C-Suite

The Company 

Diageo is the world's leading premium drinks business, with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Bushmills whiskies, Smirnoff, Cirok and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

The Problem

thebar.com is Diageo’s portfolio destination for all things that surround drinks. Since Diageo products and drink recipes are updated on a frequent basis, we needed a way to efficiently manage content updates on a bi-weekly basis. Updates to the site were much too complicated and time consuming.

The Solution 

The need for a robust, easy to use/manage/maintain/support Content management System led us to procuring CrownPeak as Web Content Management Solution (WCMS) to pull content and data from disparate sources such as SalesForce.com and other proprietary databases and publish it to thebar.com website.

The Results

thebar.com is the largest of any Diageo site in terms of traffic. Our team can now stay current with product innovations and new recipes in a timely manner. Thebar.com is able to effectively support relevant messages, products and offers throughout the year. Minor content changes that took over a week can now be accomplished in the same day. We expect that through further optimizations on the platform that we will be able to realize more benefits each day.

The Technology

CrownPeak

Metrics Matter:

Minor updates that once took 2 weeks can now be completed in 24 hours. Major updates that once took 4 weeks can now be completed in one week.

Disruptive Factor

In the world of Twitter & Facebook, a top online target such as thebar.com now has to stay updated with engaging and educative content for consumers arriving from the Social media applications and Search engine destinations.

Shining Moment

Thebar.com is now something that everyone can be proud of. Our brand teams are excited about leveraging the site as part of their overall platforms and campaigns. While this used to be a separate initiative, the brands now understand the value and benefit of leveraging this portfolio site.

About Diageo

Diageo is the world's leading premium drinks business, with an outstanding collection of brands, including Johnnie Walker, Crown Royal, J&B, Buchanan's and Bushmills whiskies, Smirnoff, Cirok and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.