Michael Park, is SVP and Global Head of AI Go-To-Market, steering the company’s AI growth by helping customers understand, adopt, and realize the value of ServiceNow’s AI solutions. Michael previously served as ServiceNow's Chief Marketing Officer. He reenergized the company's marketing strategy with the "The World Works with ServiceNow" brand movement and implemented a data-driven marketing model focused on providing solutions for customers' critical digital transformation needs. During his tenure as CMO, Forbes honored Michael as one of the world’s “50 Top Entrepreneurial CMOs.”
As a strong advocate for diversity and inclusion, Michael serves as Executive Sponsor of the Asian and Pacific Islanders Belonging Group at ServiceNow and a member of Gold House, a non-profit organization dedicated to enabling more authentic multi-cultural representation and societal equity.
Before ServiceNow, Michael led growth and transformation for over 25 years at the intersection of pivotal technology transitions, serving in key leadership positions across product, sales, and marketing roles at Microsoft, Oracle (Siebel), EagleView, HP, and SAP. Michael is also on Digimarc's Board of Directors, serving on the Governance, Nominating, Sustainability, Compensation, and Talent Management Committees. He began his career at Procter & Gamble and holds a master’s Degree from Harvard Graduate School of Business Administration and a Bachelor of Arts in Economics and Finance from the University of Rochester.
