Laura Macdonald is Chief Growth Officer for Hotwire, leading the organization’s global business development, marketing and innovation teams, as well as consulting with top global technology clients including Palo Alto Networks, Samsung, Sony, Siemens and eBay. Under her leadership, Hotwire’s innovation team has launched a series of technology solutions from data-driven insights to measurement dashboards, and now its generative AI optimization service to allow clients to make faster, smarter decisions, delivering more impact from communications and marketing programs. Laura has a degree in Linguistics and Computer Science from the University of Cambridge.