Jon Reed is a diginomica co-founder and Enterprise Irregular who blogs and videocasts on enterprise trends. In his billable work, Jon advises clients on enterprise go-to-market and B2B content strategy.
Co-founded by Jon and four other long-time enterprise blogger/analysts, diginomica is focused on providing original commentary focused solely on transformation of the enterprise, without consumer tech fluffery.
Jon has developed his own approach to reaching the informed B2B buyer, centered on building opt-in audiences that reach buyers and the trusted networks of influencers and experts around them.
Jon is weary of the BS and overhype of tech media. He is trying to produce kickass content that breaks down the keys to transformation - and is realistic about the barriers.
Jon's long-running podcast series, Busting the Omni-channel, features informal, low-BS talks and event reviews with independent experts.
