Antonella Crimi is a professional with over 10 years of experience in analyst relations, marketing communications, social networking, and creative direction. She is currently the Global Head of Analyst Relations at Unit4, a leading provider of people-centric ERP solutions. 

In her role, she manages the strategic relationships with industry analysts and influencers, positioning Unit4 as a key vendor and innovator in the market. She also supports the product and company launches, promotional campaigns, and events across multiple regions, collaborating with external agencies, partners, and sales teams. She leverages her skills in media and analyst relations, executive analyst coaching, crisis management, and analytics to increase the visibility and reputation of Unit4 among key stakeholders. Antonella is passionate about delivering compelling stories and experiences that showcase the value and differentiation of Unit4's solutions.