Joe is currently CEO of Bright Cellars, the innovative data-driven wine producer and club. Joe is also serving as a board member of Lamps Plus, the largest national specialty lighting retailer.
From 2018 to 2021, Joe served as CEO and board member of Purple (NASDAQ:PRPL), a digitally-native manufacturer and retailer of mattresses. Joe also served as a board member of Red Lion Hotels (NYSE:RLH) until 2021, when it was successfully taken private. 
Prior to Purple, Joe was an advisor for Advent International; from 2012 and 2015 he served as SVP and Chief Digital Officer at American Eagle Outfitters, Inc; from 2006 to 2012, Joe held several senior roles with Expedia, Inc., including VP and GM of Expedia.com, where he had P&L responsibility for the US business. Joe was also an original employee of TeaLeaf Technology, now an IBM company.