Brad is obsessed with creating deeply personalized experiences at the intersection of technology and human need. He has spent over 20 years refining his craft from boutique startups to global consultancies, leading large-scale eCommerce, Mobile, Digital Ecosystem and Brand Strategy engagements for world-class brands in the Consumer Products, Retail, B2B, FinTech, Healthcare, and Telecom verticals. At R&P he focuses on leading and growing the Pencils team to be masters at translating customer insights into engagements that drive loyalty beyond reason.