Canva launched its Visual Suite 2.0 in what it calls the biggest product launch since it was founded in 2012. Canva aims to make spreadsheets visual with Canva Sheets and create interactive designs with simple prompts with Canva Code.
The company announced Visual Suite 2.0 at its Canva Create event in Los Angeles. Canva's Visual Suite overhaul is designed to build on its 230 million monthly active users, cater to designers as well as attract new users.
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Here's what Visual Suite 2.0 includes:
- One user interface and design. Whether it's a document, spreadsheet or photo editing, Canva's design carries over in Visual Suite 2.0. The unified design is a bid to consolidate separate tools for design.
- Canva Sheets is an effort to reimagine the spreadsheet. Sheets is built on Canva's Magic Studio and features Magic Insights, which scans data for patterns and takeaways. Canva also added connectors to import data from HubSpot, Statistica and Google Analytics.
- Magic Charts takes data and makes it interactive with visuals ranging from visualizations to infographics.
- Magic Studio at Scale has bulk content creation with personalization.
- Canva AI generates and edits designs, text and images.
- Canva Code creates designs from natural language prompts and applies to presentations, landing pages, classroom resources and interactive designs.
- Photo editing is also available as a standalone or integrated tool.
Melanie Perkins, CEO of Canva, said the goal with Visual Studio 2.0 was to meld creative and productivity workflows with one design.
Canva continues to gain traction with a model that offers free services and upsells to prosumers as well as enterprises. Canva has more than $3 billion in annual revenue, up 30%. Canva counts T-Mobile, Salesforce, FedEx and DocuSign as customers.
