Traci is an accomplished leader specializing in CX transformation, with a proven track record of driving growth and engagement through innovative strategies. She blends data-driven insights with creative solutions to design personalized, omnichannel experiences that improve retention, loyalty, and revenue. Traci has successfully led CX initiatives across industries, focusing on integrating technology, optimizing processes, and fostering customer-centric cultures. Her expertise in aligning cross-functional teams and leveraging marketing technology ensures measurable impact and long-term value. Passionate about empowering teams and building meaningful connections, Traci is dedicated to transforming customer interactions into memorable, results-driven experiences.