Reza Soudagar is a seasoned expert in customer experience and emerging technologies, with a background spanning AI, digital transformation, and enterprise strategy. He is the lead author of The Customer Experience Edge and is currently exploring the future of CX through AI-driven innovation. Reza is part of the Geneva Science and Diplomacy Anticipator (GESDA) and collaborates with Stanford’s Human-Centered Artificial Intelligence (HAI), focusing on the intersection of AI, ethics, and human-centered design. His work bridges technology and customer engagement, shaping forward-thinking strategies in an era of rapid change.