Tuesday, February 25, 2025 - 9:00am - 9:30am
Growth leaders all feel the need to reinvent their go-to-market strategies with an increased focus on post-sale engagement. But is a true full journey engagement model possible today? Are organizations even set up properly to orchestrate engagement across the customer lifecycle? This panel will delve into some of the challenges and opportunities facing growth leaders as they look to build growth strategies that are truly full journey. We will discuss how org hierarchies, technology blind spots and other challenges can be met and overcome (and not just with AI!), to build a more holistic approach to go-to-market.
