A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
Hostaway CEO Marcus Rader said the best way to serve an industry with software is to come to it completely as a novice.
While, Trump, China, and the global economy take centerstage at this year’s World Economic Forum, AI will be the main topic du jour. Senior executives and policy wonks seek to understand how AI will transform businesses, societies, and economies. The AI Age truly is the 4th Industrial Revolution, not the other stuff that was peddled as conference fodder over the past five years in Davos.
Retailers are about to get swamped with AI agents that are designed to boost efficiency and enhance customer experiences if news out of NRF 2025 is any indicator.
Lowe's has laid the groundwork and is starting to leverage artificial intelligence throughout its operations including store experiences across multiple channels and backend supply chain processes. The plan is to invest in an uncertain market to reap the awards when the home improvement market improves.
Agentforce 2.0 includes Slack integration, more workflows across the enterprise and is generally available in February. Agentforce 2.0's debut also includes a new tagline dubbing the effort a "digital labor platform" that can move beyond Salesforce's core sales, service and CRM borders.
