Salesforce raises prices across multiple products including Slack
Salesforce has raised prices across multiple products as it continues to hone pricing for AI and Agentforce.
A new age of marketing has arrived, where customer and revenue reign supreme and the Chief Marketing Officer is the driver and orchestrator of growth. Gone are the days of loosely connected campaign-driven operations guided by marketing metrics derived from rear-view mirror looks into past performance. Transformational marketing practices are actively shifting towards autonomous operations engines that empower teams sitting far beyond marketing’s own walls to ensure engagements and experiences stand at the ready to meet the customer’s expectations and their micro-moments of need. Digital transformation is not “enough”…marketing as a whole must transform and transcend channel.
Learn how organizations will activate transformation and embrace the need to put customer before channel and shift from a mindset of reporting on metrics to thriving on advanced analytics that feeds and informs holistic business strategy. Understand the success stories and the lessons learned as leaders must work in a rapidly evolving paradigm where revenue is the metric that matters, and customers are the drivers of their own experiences.
Salesforce has raised prices across multiple products as it continues to hone pricing for AI and Agentforce.
Adobe launched LLM Optimizer, an application that aims to enable brands to optimize content and messaging as consumers move from traditional Google search to genAI and LLM-generated summaries.
Procter & Gamble's two-year restructuring includes a heavy dose of digital transformation, artificial intelligence and supply chain automation and optimization.
For HCLSoftware, HCL Unica+ represents an effort to future-proof the marketing stack. HCL said it has reimagined Unica+ to be AI first and meld intelligence, intention and data to add context and insights to what customers want.
Salesforce delivered better than expected first quarter results and upped its outlook for the second quarter. The company said it saw strength in Data Cloud and AI annual recurring revenue.