Executive Summary
Trends and Opportunities for Digital Business
Constellation Research often takes a fresh look at the trends affecting digital transformation and the world of business. Rather than starting at the beginning of the calendar year and casting an eye over the following twelve months, our approach is to take our bearings during the full swing of the year.
This Quark is a snapshot of the key digital transformation trends that are already evident in 2013 and the opportunities that these represent for business. This report offers insights into one of Constellation’s primary research themes, Digital Marketing Transformation.