Analytics and business intelligence (BI) products have steadily evolved throughout their history, and in 2023 they’re continuing to evolve, in three important ways: adding cloud deployment options; adding embedding capabilities to deliver insights within applications and collaboration platforms or as triggers of business workflows; and adding augmented capabilities to ease analysis, improve understanding, and gain predictive insight. These new demands are being added to core analytics/BI requirements such as pixel-perfect reporting, data visualization, dashboarding, and data storytelling—as well as the underpinnings of data prep, cataloging, security, authentication, and auditability.
This Constellation Research Market Overview explains the analytics/BI capabilities that are emerging to satisfy customer demand for cloud deployment options; explores more ways to embed analytics at the point of decision; and outlines ways to exploit next-generation machine learning (ML) and artificial intelligence (AI) capabilities, including the very latest in generative AI. Early adopters should use this report to better understand the trends and to assess the 17 leading analytics/BI products covered in the “Vendor Landscape” section.
