- Webinar
The path to purchase is rarely straight forward. Your customers are discovering, debating and deciding on their purchases well before they hit your radar. And not surprisingly, social media plays a major, yet difficult to decipher role in this complicated road. The key to transforming likes to leads is data. This webinar, featuring Ray Wang and Gavin Heaton, drills into the connections between reach, engagement and conversions across paid, owned and earned media channels to unearth new truths about buyer behavior.
Key takeaways:
● How does social media reach and engagement really impact consumer behavior on your website and paid campaigns
● How do social media-originating buyers engage with your brand compared to other buyers?
● Simple tips to help you construct and analyze your customer's journey
