I'm a problem solver, team builder, digital and mobile marketing and strategy expert. I'm analytical, results-oriented and an execution specialist.
I offer:
• "Big plus 1" - I have that perfect combination of big company background with startup experience
• Deep digital and mobile marketing experience across B2C and B2B customer acquisition and retention, direct response marketing, membership/subscriptions, affiliate programs, social media marketing
• Strategy expertise having worked as a management consultant for Coopers & Lybrand Consulting and as a digital strategist at Digitas
• Recognized expert, speaker, and author on mobile payments and mobile commerce
• Product development having developed products ranging from digital memberships to loyalty clubs to software platforms
• Agency experience having worked for many agencies including Digitas, Colangelo, Story Worldwide, Beeby Clark & Meyler
• Technology development and project management - You haven't lived until you've done QA at 2 am, managed a team of offshore developers in Ukraine, translated client needs into technical specs and requirements documents, and created wireframes
• Execution skills - there's no shortage of ideas; I'm the person who turns those ideas into viable product or service offerings
Specialties: mobile commerce, mobile advertising, mobile strategy, mobile marketing, digital strategy, digital marketing, Internet marketing (retention, acquisition, SEM, affiliate, email), consumer marketing, website strategy, marketing tactics, marketing strategy, demand-generation, new product development.
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