Todd Forsythe, Vice President, Global Marketing, EMC
Category
  • Next Generation Customer Experience
The Project

EMC Corp., the leader in cloud computing, big data and trusted IT solutions, launched RAMP (Recognition, Award, & Motivator Program), powered by The Behavior Platform by Badgeville, to enhance engagement across their ECN (EMC Community Network). Utilizing powerful game mechanics, they looked to improve the quality and quantity of interactions from their 240k-member online community of employees, partners and customers.
RAMP had four goals:

  • Recognize and promote employee, partner, and customer advocacy
  • Recognize, guide, and reward their behavior
  • Create Influencers
  • Build careers for program members
The Technology

Badgeville

Metrics Matter

Since building and layering Badgeville’s Game Mechanics on top of its Jive-based ECN, EMC has seen a 21% increase in overall user activity, including lift in these key behaviors (percent increase):

  • + 10% Documents Created
  • + 10% Visits
  • + 12% Page Views
  • + 15% Replies to Discussion Threads
  • + 19% Files Downloaded
  • + 41% Videos Watched
Disruptive Factor

Community response was nearly 100% positive, and the program ultimately increased every behavior targeted. At the conclusion of our launch at EMC World, the appetite to interact and build new missions and reward systems across the entire EMC ecosystem immediately skyrocketed.

Shining Moment

The initial pitch to executives took place just 10 weeks before EMC World. Because the plan was so fully developed and fleshed out prior to kickoff, it was implemented, tested, verified and launched in fewer than seven weeks. The program became the first ever to include integration with both existing badge scan technology and the EMC community built on Jive Software. 

 

ABOUT EMC 

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com