Aug 28, 2014 11:13pm PDT

 

Social Media Week Sydney is a week long conference that provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. The event features a central stage for keynotes and panels, multiple rooms for workshops, masterclasses and presentations, and an area dedicated to co-working, networking and interactive installations.

SMW Sydney will take place at The Beresford Hotel, which will act as the headquarters for SMW Sydney and host all free public events and experiences. The venue is located in the heart of Surry Hills, close to many of Sydney’s most social businesses and communities. Independently organized events will also take place in various locations throughout the city.

Master Class: "How to protect your customer's digital identity and personal data online
Speaker: 
Sep 25, 2014
5:00pm - 6:30pm
PDT

How to protect your customer's digital identity and personal data online


1. A Collision of Worlds: Social Media and Privacy

- Case Studies: misadventures with geolocation, pregnant shoppers and photo tagging

- Why would Facebook offer $3B for Snapchat? Why would Snapchat turn it down? 

- Lessons for Data driven Marketing; Behavioural Advertising 


2. Processes for managing customer data as a business
- Policies that apply in Australia & rest of the world
- Tactics for protecting & updating your data assets

 

3. Future Developments and Strategies for Privacy

- Crowd-sourced surveillance 
- Big Data, Virtual Reality, Biometrics, Wearables and The Internet of Things.  

Tags

SMW2014