Lukas Biewald, founder and CEO, CrowdFlower
Categories
  • Future of Work
  • Next Generation Customer Experience
The Project

CrowdFlower launched a worker motivation program powered by Bunchball’s Nitro platform and aimed at improving quality and satisfaction of its online workforce. By gamifying the dashboard, used by contributors hired to solve a problem or complete a microtask, CrowdFlower encourages and rewards superior work. By tracking badges earned by top contributors, CrowdFlower can offer better workers higher paying projects.
 

The Technology

Nitro gamification platform by Bunchball

Metrics Matter

The key metric we’re seeing movement in is “accuracy”. This is critical and reinforced in the gamification strategy with a “Sharpshooter” badge. We are now moving toward our goal of 90% accuracy and saw a ~1% increase in total accuracy from July (starting month) to August. This increase brought the reported average lifetime user accuracy to 87.4%. 

Disruptive Factor

Our worker motivation program allows us to engage our employees in a more meaningful way and reap tangible business benefits, such as employee motivation and satisfaction. To date, Bunchball’s Nitro platform is the gamification industry’s most scalable and reliable gamification platform, as it’s managed more than 125 million users and tracked more than 15 billion actions to date.

Shining Moment

Gamifying our contributor dashboards with Bunchball Nitro helps keep contributors motivated and rewarded by letting them track their progress over time. We’ve received positive feedback about the program from our contributors, and the Bunchball platform has proven to be easy to deploy, scale and personalize as our needs evolve.

 

ABOUT CrowdFlower

CrowdFlower is the leader in microtask crowdsourcing. With access to over 2.5 million on-demand contributors worldwide, CrowdFlower’s crowdsourcing platform combines statistical quality control technology and automated workflow management to ensure superior quality at unprecedented scale. Clients of all sizes, including numerous fortune 500 companies, enjoy increased flexibility, turnaround time and cost savings for their information and data needs.