After 18 years with roles across the spectrum of Marketing and Sales Operations at companies with sizes ranging from start-ups to Fortune 500, people asked me why join an analyst firm? My passion for marketing transformation and sales effectiveness allowed me the privilege of being able to share ideas and expertise with other executives through groups such as Forrester's Marketing Leadership Council in the past and currently with the Sales Enablement Council. I enjoy helping other marketers and sales professionals by sharing my real-life battle scars from building, growing, or turning around brands, demand generation programs and sales enablement initiatives.
The marketing and sales tech landscape keeps growing exponentially. My mission is to go beyond theory to help Constellation's clients sort through the noise, and implement the most effective strategies, technologies, and ideas to engage their customers, power sales productivity and ultimately prove results in revenue growth.
I’m going to kick-off my research with a focus on sales effectiveness. If you have a story to share on sales on-boarding success or how your company increased sales rep productivity then let's talk. You can schedule a briefing here or email [email protected].
I’ll have a draft of my overall research agenda posted soon and always open to suggestions/ideas. Send me your ideas in the comments or tweet me at @cindy_zhou.
Lastly, I'm honored to work with my new colleagues at Constellation, a high-caliber group of futurists, industry luminaries, authors, and speakers that I will learn a tremendous amount from. (This has already started with me knowing more about #Blockchain from Steve Wilson). I thank them all for the warm welcome!
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