Adobe made a slew of product announcements Monday during its MAX conference, and if you're so inclined to dive in, its press release provides all the gritty details.
Perhaps the most significant unveiling was Project Comet, a new toolset for rapidly prototyping user experiences. Adobe shared the rationale for Comet in a company blog post, which is excerpted below:
Because design has changed, the tools for design have to change too. These insights inspired us to create Project Comet.
You can take advantage of vector drawing tools for rapid design and layout, make interactive prototypes, and preview them in real-time on a device. Because design and prototyping is in one tool, you won’t waste time or re-do any work when you want to make changes.
Adobe also showcased a series of other improvements across the Creative Cloud suite, as well as new mobile applications, including Photoshop Fix, which brings the powerful photo retouching capabilities of desktop Photoshop to a mobile device.
The Bottom Line
Adobe's announcements provide a couple of key high-level takeways, notes Constellation Research founder Ray Wang.
"What customers are finally figuring out is that Adobe made the big investment to make all the acquisitions connected and interoperable," Wang says. "The trend is that suites are clearly doing better than best-of-breed, especially when companies have invested in the integration."
What Adobe has done with Creative Cloud is also a good template for how its Marketing Cloud will continue evolving. The result over time should be a higher level of productivity at the junction of creative and marketing, Wang says.
